After taking on a number of work placements whilst studying at Plymouth, Bobbie quickly got her career off the ground after graduation.
She now works as Senior Digital Creative with 1HQ within the growing world of digital communications in a creative role that combines strategic thinking to create seamless immersive digital strategies for well-known household brands such as Cadbury, Clarks and M&S.
She’s got some great advice for those looking to join her in the industry.
Get work experience
Without a shadow of a doubt, your portfolio means a lot, but experience can often mean more. As the industry begins to become more digitally focussed, the economy continues to remain shaky, and the competition fierce, agencies want talent and experience. If you can offer both you are ahead of the game. Nowadays, agencies looking for recent graduates don't always have the time to train new staff from the offset, so sell yourself.
Put your work experience firstPut your work experience ahead of your qualifications on your CV. Most graduates in design have the same qualifications, so focus on your key attributes
TailorTailor your CV, covering letter and portfolio to your application . Make it personal and focussed. You want the agency to know you're for them and that you have thought about it. Whether it is changing your work, including a personal name on the covering letter, or highlighting your applicable skills.
Agencies want to know who you are. Build yourself a funky, but useable, website. Show your work in it's glory and tell them about your experience. If you don't have the skills to build a website, then either find a free web resource that can assist, (www.cargocollective.com or www.behance.net) or create a wicked PDF CV (keep it under 2MB though). Avoid sending crazy CV's to agencies. They want to know you're creative, but avoid annoying them. Make it look professional but well thought out. Put an idea behind it or focus on great typography and grids as these are the skills they want to see. You can do this as a PDF, and agencies are used to seeing them. Include a taster of your work, but not to whole thing. You want them begging for more!
Don't be afraid to be rejected
Believe it or not it's a good thing! Rejection is not always bad. Sometimes an agency isn't right for you, and sometimes you're not right for them. That's not a bad thing, but make sure you learn from it. Don't be afraid to ask why you didn't get the job or interview. It takes time to get your CV and portfolio perfect.
You can see examples of Bobby’s work at: www.1hq.co.uk