School of Art, Design and Architecture

BA (Hons) Immersive Media

Immersive technologies such as virtual reality, augmented reality, immersive audio and mixed reality now allow us to take traditional 2D experiences further by putting us inside incredible virtual environments, or by blending the real world with augmented digital content. Immersive media enhance the world around us by giving us access to information and knowledge in new, stimulating, useful and entertaining ways.

Learn how to create content for this exciting new form of media and contribute to the way we will communicate, work and play in the future.

Careers with this subject

The combination of new digital tools and devices, with the creative skills you will learn on this course, will equip you to develop not just new content, but to contribute to the creation of whole new markets and industries. From immersive gaming and interactive art, to flight simulations and surgical training tools, the possibilities are endless.

Key features

  • Access to the School’s Immersive Technologies Suite
  • Be part of a vibrant and creative academic community in the School of Art, Design and Architecture
  • Work with students from across the university from the Schools of Health, Engineering and Business
  • Be at the cutting edge of this exciting emerging sector of the creative economy
  • Draw on support from specialised tutors with extensive industry and academic experience
  • Engage with live client briefs, giving your creativity real-world impact and learn how to build, and sell, your own immersive products, services and experiences

Course details

  • Year 1
  • The first year allows you to experiment with a range of immersive technologies and learn the fundamentals of immersion, narrative, character and environment creation. You will undertake a series of short, quick workshops and projects that help you to develop key skills in producing compelling content for immersive media.

  • Year 2
  • The second year of the course introduces you to the numerous commercial contexts in which immersive media can add value and be deployed. It provides you with valuable enterprise and entrepreneurial skills that will be essential in your future employability. You will additionally learn how to develop your own workflow process and continue to learn more essential technical and creative skills.

  • Placement year (optional)
  • Use this year to get a placement in industry, work for yourself as a freelancer, or take the opportunity to develop your own business or idea for and immersive service or product. A well spent placement year will help you to broaden your range of skills and appreciate your final year in the context of real-world development.

  • Final year
  • Your final year allows you to develop a major piece of independent work which will consolidate the skills you have learnt throughout the course and provide you with an excellent portfolio piece. You will also develop additional collateral for self-promotion when you are seeking employment.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BA (Hons) Immersive Media Programme Specification 2019-20

Entry requirements

UCAS tariff


from a minimum of two A levels.

GCSE: Grade C/4 or above in Maths and English.

International Baccalaureate: 28 points overall.

Other: Portfolios are required, ideally with face-to-face interviews. International applicants can send their portfolios, followed by a telephone or web interview. Students who can demonstrate excellent design skills and capabilities may receive improved offers.

English language requirements.

For a full list of all acceptable qualifications please refer to our tariff glossary.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email

Immersive Dome
Immersive Vision Theatre
<p>Immersive Vision Theatre -&nbsp;&nbsp;an astronomy presentation made to the students as part of a course by Ben King