South Devon College

FdA Digital Marketing

Everything at University Centre South Devon (UCSD) is designed to maximise your employability and future career opportunities. Courses are created with local employers to ensure you learn industry-relevant skills and are delivered in small classes with regular one-to-one support, covering a range of study skills – it’s no wonder we’re recognised as a leading institution in the National Student Survey.

In 2017 UCSD was awarded ‘Gold’, the highest level possible, by the Teaching Excellence Framework which recognises outstanding teaching within our university-level curriculum.

Course details

  • Year 1
  • Core modules
    • SOUD1417 Marketing Intelligence and Strategy

      This module introduces students to the basic principles of marketing and their application in a real live business context. It is intended to give a broad understanding of marketing considerations in managing and operating business organisation and the development of new strategies.

    • SOUD1418 Resources for Business Success

      An introduction to theory, practice and the application of the business environment, finance analysis and understanding of human resources will be explored within this module focussing on the inter-relationship between these internal and external environments. The module will also focus on how this will support business success.

    • SOUD1419 Integrated Marketing Communications

      Exploring the role of effective internal and external marketing communications in reaching and engaging audiences to achieve sustainable relationships, this module outlines the key elements of the marketing communications mix and the importance of developing integrated activities.

    • SOUD1420 Digital Trends and Opportunities

      Investigating current trends and opportunities as a result of digital transformation and digital disruption in the business environment, this module will focus on the trends shaping the competitive market place.

    • SOUD1421 Creative Digital Skills

      This module is intended to equip students with the creative and technical skills necessary for developing and producing digital media artefacts. Students will investigate a range of software techniques and creative processes allowing them to produce a broad range of creative outcomes. Students will also be expected to enhance and refine their creative processes through use of efficient and current practices.

    • SOUD1422 Creative Copywriting

      This module is intended to equip learners with the creative skills necessary for developing and managing written content on digital platforms. Learners will investigate a range writing techniques and creative processes allowing them to produce a broad range of text based outcomes. Learners will also analyse and criticise written content in relation to audience segmentation and specific purposes

  • Final year
  • Core modules
    • SOUD2373 Evaluating Metrics

      Within this module, students will develop understanding of the various tools for evaluating marketing activity through metrics and other e-based tools. The module will introduce students to the relevant technology for making informed decisions and will challenge students to produce recommendations on future strategy used data to inform those decisions

    • SOUD2374 Digital Marketing Strategies

      An insight into how organisations embed digital activities in to wider marketing strategies; responding with agility to the changing business environment and justifying recommendations to achieve organisational aims and objectives.

    • SOUD2375 Consultancy Project

      This module is aimed at developing the student's investigation, auditing and planning skills in the context of academic study and in the professional context. Students will work in groups to plan and deliver a consultancy project around a digital theme.

    • SOUD2376 The Digital Consumer

      The consumer of the future is very different to the consumer of the past. This module explores consumer behaviour concepts in the digital context and considers how consumers will continue to evolve, both online and offline. The impact on businesses and brands will be considered.

    • SOUD2377 Online Digital Skills

      This module is intended to equip students with the creative and technical skills necessary for developing and producing online marketing products. Drawing upon skills developed previously in stage 1, students will develop and produce an online marketing materials for a specific product. Online platforms such as the web and mobile devices will be investigated.

    • SOUD2378 Securing Online Content

      This module is intended to introduce learners to the ethical and legal debates surrounding messages on digital platforms. Issues such as: brand identity and reputation; content curation; user generated content; copyright (including intellectual) and legal responsibilities will be explored.

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Fees, costs and funding

EU applicants should refer to our dedicated Brexit webpage for details of the implications of the UK’s plans to leave the European Union.

As this course is delivered by one of our partner colleges, please contact the college directly for information on fees and funding.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email

Our partnership with South Devon College

The University of Plymouth has developed partnerships with institutions around the world with the sole purpose of making higher education more accessible to those people who need something just a little different.

Our Academic Partnerships enable students to enrol for a degree at a partnership institution closer to home, or engage in distance learning – even when they’re in the middle of the ocean. They are there for those people looking to return to education, or enhance their professional development. Full- or part-time; foundation degree to masters-level – we cater for a huge variety of needs and aspirations.

Many of our partners offer specialist degrees, unique facilities, and smaller class sizes at a competitive price. And as a student of two institutions, you get the best of both worlds; a supportive learning environment as part of a close-knit community, and a university-level qualification awarded by the University of Plymouth. You’ll enjoy not only the facilities and services your partnership institution provides, but also all of the additional support and resources you need from us, and you’ll automatically become a member of our Students’ Union, too.

We are continuing to grow the number of partner institutions and expand our academic community to new locations around the UK and overseas. Why not visit the Academic Partnerships page on our website for a full list of partners and for more details on studying with us?

One of our partners delivers this particular course – so please visit their website for full course details, entry requirements, tuition fees and information on what student life is like there. 

Studying with South Devon College

At the heart of the sunny English Riviera, we’re an award-winning Beacon status college. Add to that our ‘outstanding’ rating by Ofsted (in 2009), modern facilities and our larger-than-life Students’ Union, and you’re left with the perfect environment.

Find out more about studying at South Devon College