BETA Enterprise Programme

What is Beta Enterprise?

BETA Enterprise is an extra curricular programme for University of Plymouth students, local businesses and individuals who aspire to enhance their professional skills and potentially start a new enterprise. 

The programme consists of six session and a pitch day, and is delivered in each semester. BETA will give you the opportunity to put your entrepreneurial abilities into practice via assigned projects, workshops, talks, mentoring and networking.

Who is BETA Enterprise for?

BETA offers practical skills workshops to all University of Plymouth students (undergraduate and postgraduate), businesses and individuals who want to acquire additional professional experience in the following areas: 

  • creativity and ideation
  • communication and branding 
  • finance, legal structures and business models
  • implementation of enterprise. 
The learning outcomes, and benefits of taking part in BETA, are relevant whether you want to establish your own start-up, develop your enterprise or enhance your professional skills.

The programme is designed in such a way that the skills learnt can be applied across all industries, to new enterprises and existing businesses, where innovation, far-reaching thinking, agility, creativity, and confidence is in high demand. 

On the completion of BETA, you will have an evidenced, project-based story illustrating your own development journey: starting with an expression of who you are as an individual and professional, to communicating your values and ideas in professional settings, to the implementation and evaluation of viability of enterprise via appropriate methods and pitching. 

BETA graduates are enterprise-ready and sought by employers. They can respond positively to professional challenges with unprecedented solutions, agility, creativity, courage, curiosity and responsibility. 

Reinforced with the same principles of sustainability and inclusivity that apply across all Futures activities, BETA results will always connect with good growth, diversity and socio-environmental benefits. 

University of Plymouth students access the programme free of charge and are fully funded by the University. External participants please see our registration process.

<p>Business planning chalk board<br></p>
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BETA Relaunch.&nbsp;Students and local business mentors, discussing ideas. Experienced students and alumni sharing their start-up experiences.

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<p>Business space at Mast House, University of Plymouth.</p>

How is it structured?

BETA has three stages - CREATE, COMMUNICATE, IMPLEMENT - with two sessions per stage. See the programme details below.
BETA will engage you in the process of developing a start-up concept and turning it into a viable business entity, however, having a business idea is not pre-requisite of attendance.

If you do not wish to develop a start-up you can still take part, picking and choosing BETA sessions which will contribute to your professional development and CV.

To become a BETA graduate and receive a BETA certificate, you must compete all six sessions. Only the best and most viable start-up ideas will be invited to pitch on the additional (7th) session at the end of each semester. The selection of pitching ideas will take place after session five. 

How to enrol on BETA

Students
If you are a University of Plymouth student you are free to join BETA at any point during the programme, all you have to do is turn up to your chosen session (download the programme schedule) or email futuresbeta@plymouth.ac.uk. Attendance will be registered at each session.

Business and individual community
  • Complete your registration and payment (Register here).
  • You will receive the programme content and access to resources from Futures.

Programme details

Stage one: CREATE

Session 1:1

  • Ideation. Imagination. Creativity
  • Where do business ideas come from?
  • What do you care about? Values in start-ups.
  • What problem are you solving and for who? Design thinking methods

Session 1:2

  • Business Canvas. Value statement. Market positioning and market research methods. Collecting evidence
  • How do you know your business will be viable?

Stage two: COMMUNICATE

Session 2:1

  • Target Audience. Marketing and communication strategy. Market trends.
  • How well do you know your audience? How would you communicate with them?

Session 2:2

  • How to develop a brand? From advertising to branding: connecting your mission with your brand.
  • Using social media. Building a community of users.

Stage three: IMPLEMENT

Session 3:1

  • How to run a start-up? Finance. Taxation.
  • Legal structures. Lean versus Agile start-up.

Session 3:2

  • Elevator Pitch. Investment Pitch. Persuasion. Presentation.
  • Business canvas in action.
  • How to gain attention and investment?
  • Body language. Knowledge. Interaction. Creativity. Fun.

Objectives of the BETA Enterprise programme

  • 6 Enhance students' enterprising skills and entrepreneurial mind-set.
  • [ Support students’ professional competencies and attributes.
  • @ Impact students’ employability and prepare students for changing work environments.
  • Ä Offer business support and help students to design, set up and launch a business.
  • x Bolster students’ creativity, confidence, and individual voice.
  • u Create opportunities to link students with the business community and entrepreneurs locally, nationally, and internationally.