Dr Andreas Walmsley

Dr Andreas Walmsley

Associate Professor (Reader) in Entrepreneurship

Plymouth Graduate School of Management & Plymouth Business School


My main activities revolve around teaching and research in the area of entrepreneurship with a particular focus on:

- entrepreneurship education
- graduate entrepreneurship
- responsible entrepreneurship

I also research and publish in the area of tourism employment, again, especially where there is a connection to entrepreneurship, career development and responsibility/sustainability. 


BSc Tourism Management Plymouth University
Postgraduate Certificate in Academic Practice - York St John University
PhD Management: The impact of SME placements on career intentions - Leeds Metropolitan University
Postgraduate Certificate in Coaching and Mentoring - York St John University

Professional membership

Fellow of the Higher Education Academy

Member of the Society for Research in Higher Education. 

Member of the British Academy of Management.

Member of the Association for Tourism in Higher Education. 

Roles on external bodies

Executive Committee of the Association for Tourism in Higher Education 2005-2022

Member of the Institute of Travel and Tourism Education and Training Committee 2015-2016

September 2014 - 2017: Honorary Secretary Tourism Society Westcountry;2005-2011 Executive committee member of the Assocation for Tourism in Higher Education

I currently also lead a research group 'Tourism Workforce' at the Icelandic Tourism Research Centre: 


Teaching interests

I have taught a range of business-related subjects (entrepreneurship, strategic management, HRM, finance, research methods) frequently but not exclusively within a tourism context. 

Staff serving as external examiners

I am currently an examiner for Queen Margaret University and the Dublin Institute of Technology. I have previously been external examiner for the Open University-affiliated Heidelberg International Business Academy and have held a role as external examiner for the University of Wales, Cardiff (now Cardiff Metropolitan University).

Research interests

My research interests relate primarily to entrepreneurship generally, and more specifically within the context of entrepreneurship education, graduate entrepreneurship and responsible entrepreneurship. I also research aspects of employment within SMEs, especially within the tourism and hospitality industry.

Research degrees awarded to supervised students

Dr Stefanos Nachmias (2012): "An investigation of hospitality students' career intentions;

Dr Brendan Paddison (2014): "Governance and Community Advocacy in Tourism Development: An International Comparison"

Dr Catherine Hine (2017): "Transitioning beyond undergraduate hospitality education; a dialogic analysis of hospitality graduates narratives of employability"

Grants & contracts

Overviewof funded projects for which I was/am principal/sole investigator:


Walmsley, A., Partington, S.N., Armstrong,R. and Goodwin, H. The introduction of a National Living Wage: impactsand implications for the tourism and hospitality sectors. Faculty of Business(Plymouth University) Research Grant. (£1,866 awarded December 2015).


Walmsley, A. (2014) Youth Employment inHospitality, Catering and Tourism. Working Paper for the International LabourOffice, Geneva. (US$ 8,000).


Walmsley, A. (2012) Tourism IntelligenceMonitor 2012. Association for Tourism in Higher Education, Brighton, UK.(£2,700 – Principal Investigator)


Walmsley, A. (2011) CHME Report onHospitality Higher Education in the UK, a report commissioned by the Councilfor Hospitality Management Education. (£2,100 – Principal Investigator)


Walmsley, A. (2011) AEME Report on EventsHigher Education in the UK, a report commissioned by the Association for EventsManagement Education. (£2,100 – Principal Investigator)


Walmsley,A. (2011) Report on hospitality, leisure,sport and tourism higher education in the uk, 2011. Report for HigherEducation Academy's Hospitality, Leisure, Sport and Tourism Network (Oxford).(£1,750 – Principal Investigator)


Walmsley, A. (2009) Tourism Intelligence Monitor, acommissioned report on tourism higher education in the UK for the Associationfor Tourism in Higher Education. (£1,800)


March – July, 2008. Consultancy/Projectmanager for a consultancy project on the pricing strategy for a major UKvisitor attraction. (£5,000 – Principal Investigator)


Overviewof funded projects I have collaborated in (i.e. not principal investigator):


Moon, C., Apostolopoulos, N. and Walmsley,A.  The UN SDGs and enterprise andeentrepreneurship education – innovation, potential and progress. Funded byEnterprise Educators UK: £6,938.71 (ongoing)


Co-researcher on a systematic literaturereview of the use of case studies in higher education (£3,000 – internalfunding, York St John University).


March 2010 – March 2011:Consultant/Researcher on a report for the International Consumers Research& Testing Ltd. (www.international-testing.org). (£30,000 – co-researcher)


October 2009-January 2010:Consultant/Researcher. Quantitative analysis of data on hotels’ CSR activitiesand business peformance funded by the International Finance Corporation – WorldBank Group.


Nabi, G., Holden, R. and Walmsley, A. (2006) Career making. Graduating into Self Employment.A Report commissioned by the National Council for Graduate Entrepreneurship.(£2,000)

Walmsley, A. (2018) Entrepreneurshipin Tourism. Routledge, Abingdon. (in press, to be published December 2018)


Walmsley, A. (2018) Policy decisions and tourism: unintendedconsequences or deliberate neglect – Reactions to the ban on term time holidaysin the UK’s South West. Journal of Policy Research in Tourism,Hospitality and Events. Pulbished online 24.04.2018. DOI: 10.1080/19407963.2018.1465066.


Nabi, G., Walmsley, A., Liñan, F., Akhtar, I., & Neame,C. 2018. Does entrepreneurship education in the first year of higher educationdevelop entrepreneurial intentions? The role of learning and inspiration. Studiesin Higher Edcuation, 43(3): 452-467.


Moon, C., Walmsley, A., & Apostolopoulos, N. 2018.Governance Implications of The UN Higher Education Sustainability Initiative. CorporateGovernance. Published online March 2018. DOI: 10.1108/CG-01-2018-0020


Paddison, B., & Walmsley, A. 2018. New Public Managementin Tourism: A Case Study of York. Journal of Sustainable Tourism. DOI: http://dx.doi.org/10.1080/09669582.2018.1425696


Walmsley, A. (2017) TalentManagement and Youth Employment, In: Talent Management in Hospitality and Tourism. Ed: Horner, S. pp117-133Goodfellow Publishers, Oxford.


Nachmias, S., Walmsley, A., & Orphanidou, Y. (2017). Students’perception towards hospitality education: An anglo-cypriot critical study. Journal of Hospitality, Leisure, Sportand Tourism Education, 20, 134-145.


Nabi, G., Liñan, F., Fayolle, A., Krueger, N., & Walmsley, A. 2017.The impact of entrepreneurship education in higher education: A systematicreview and research agenda. Academy ofManagement Learning and Education, 16(2): 277-299.


Walmsley, A. 2017. Overtourism and Underemployment: A modern labourmarket dilemma., Paper presented at Responsible Tourism in Destinations 13 –Tackling Overtourism – Local Responses. Hannesarholt, Reykjavik, Iceland:University of Iceland.


Walmsley, A., Partington, S.N., Armstrong, R. and Goodwin, H. (2016)The Impact of a Living Wage on the Hospitality Sector. ICMHT 2016:18th Int.Conf. on Management, Hospitality and Tourism, 18-19 August, Kuala Lumpur.


Dykes, S. and Walmsley, A. (2015) The Reluctant Tourist? An explorationof second home owners' perceptions of their impacts on North Cornwall, UK. EuropeanJournal of Tourism, Hospitality and Recreation, 6(2), 95-116.


Walmsley, A. (2015) YouthEmployment in Tourism and Hospitality. A Critical Review. Goodfellow Publishers, Oxford.


Nachmias, S. and Walmsley, A. (2015)Making career decisions in a changing graduate labour market: A hospitalityperspective. Journal of Hospitality, Sport, Leisure and Tourism Education,17:50-58.


Walmsley, A. and Partington, S. (2014) A Stakeholder Approach to WorkingConditions in the Tourism and Hospitality Sector. Paper presented at the 2ndInternational Hospitality & Tourism Conference 2014, Penang, Malaysia, 2-4September.

Janik, M., Szewczyk, M., Mucha, M., Westmancoat, H., Ackhurst, J.,Lever, V. and Walmsley, A. Polish young peoples’ narratives: impacts of livingand studying in the UK. InternationalMigration, 52(1), 192-208


Nabi, G., Walmsley, A., & Holden, R.(2013). Pushed or pulled? Exploring the factors underpinning graduate start-upsand non-start-ups. Journal of Educationand Work, 10(1), 1-26.


Font, X. & Walmsley, A. (2012) Corporatesocial reporting and practices of international hotel groups, in: R. Conrady& M. Buck (Eds) Trends and issues in global tourism 2012. Heidelberg,Springer Verlag.


Walmsley, A., Thomas, R. & Jameson, S. (2012) Internships in SMEsand career intentions. Journal of Education and Work, 25(2), 185-204.


Font, X., Walmsley, A., Coggoti, S., Mccombes, L. & Häusler, N.(2012) Corporate social responsibility: The disclosure-performance gap. TourismManagement. 33(6), 1544-1553.


Walmsley, A. (2012) Pathways into Tourism Higher Education. Journalof Hospitality, Leisure, Sport and Tourism Education, 11(2), 131-139.


Walmsley, A. (2012) Decent Work and Tourism Wages: An InternationalComparison. Progress in Responsible Tourism, 2(1).


Walmsley, A. (2011) Climate Change Mitigation and Adaptation in theHospitality Industry. In: ‘Trends and Issues in Global Tourism 2011’, Conrady,R. and Buck, M. (Eds), Springer Verlag, Heidelberg.


Walmsley, A. and Goodwin, H. (2011) Responsible Aviation: Setting theAgenda. Progress in Responsible Tourism 1(1) Eds. Goodwin, H. and Font,X.Goodfellows, Oxford.


Nabi, G.,Holden, R. and Walmsley, A. (2010) Entrepreneurial Intentions AmongstStudents: Towards a Re-Focused Research Agenda. Journal of Small Business andEnterprise Development, 17(4),537-551.


Walmsley, A. and Font, X. (2010) TheTravel and Tourism Industry. In: The Business of Sustainability, Berkshire Publishing.


Nabi,G. Holden, R. and Walmsley, A.(2010) From Student to Entrepreneur: Towards a Model of GraduateEntrepreneurial Career-Making. Journalof Education and Work. 23(5), 389-415.


Walmsley, A  (2009) The role of tourism higher educationin Yorkshire: a focus on SMEs. In Thomas, R. (Ed.) Managing Regional Tourism. Acase study of Yorkshire, England. Otley, Great Northern Books.


Walmsley, A. and Thomas, R. (2009)Understanding and influencing entrepreneurial intentions of tourism students.In Atlejevic, J. and Page, S. Progress in Tourism and Entrepreneurship,333-344. Oxford: Elsevier.


Nabi, G., Holden, R. and Walmsley, A. (2009)Graduating into Start-up: Exploring the Transition. Industry and Higher Education, 23(3), 199-207

Holden, R., Jameson, S., &Walmsley, A. (2007). New graduate employment in SMEs: Still in the dark? Journal of Small Business and EnterpriseDevelopment, 14(2), 211-227.


Walmsley, A., Thomas, R. and Jameson,S. (2006) Surprise and Sense-making: Placement experiences in SMEs. Education and Training, 48(5), 360-372


Nabi, G., Holden, R. and Walmsley, A.(2006) Graduate Career-Making and Business Start-Up: A literature review. Education and Training, 48(5), 373-385


Walmsley, A. (2004) Assessing StaffTurnover: A view from the English Riviera, InternationalJournal of Tourism Research, 6, 275-287