Dr Carmen Lopez Lamelas
Profiles

Dr Carmen Lopez Lamelas

Role

Lecturer in Marketing
MSc Marketing Management and MSc Marketing and Innovation Programme Leader

Postgraduate Research Assistant Coordinator

Qualifications

PhD Marketing
MSc Marketing
BSc Advertising and Public Relations

Professional membership

Fellow of the Higher Education Academy
Member of the European Marketing Academy
Member of the Academy of Marketing Science
Member of the Korean Scholars of Marketing Science

Teaching interests

International Marketing
Marketing Research
Marketing Communications

Research interests

Country of Origin Effect, Country Image, Image Transfer, Associative Network, Branding.
International Marketing, Tourism

Other research

Ad-hoc journal reviewer:

- International Marketing Review 

- Journal of Business Research
- Journal of Product and Brand Management