Dr Festus Oderanti

Dr Festus Oderanti

Plymouth Graduate School of Management & Plymouth Business School (Faculty of Business)


Festus Oluseyi Oderanti is a Lecturer in Knowledge and Information Management and the Program Leader for MSc Digital and Social Media Marketing at Plymouth University.

He is also presently a Visiting Fellow with the Newcastle University Culture Lab as well as the Business School, University of Newcastle upon Tyne. He collaborates with the Lab on their research in the areas of  Business Models and Assisted Living Technologies.

Festus obtained his PhD in Computer Science (2007- 2010) from Intelligent Systems Lab, School of Mathematical and Computer Sciences, Heriot-Watt University, Edinburgh, United Kingdom. His PhD research area was in strategic business games and decision making under uncertainty. 

Dr Olu Oderanti holds two Master degrees (Master degree in Computer Science and Master degree in Business Administration).  He obtained a Bachelor of Technology degree (B.Tech) in Computer Science in year 2000.

From July 2011 to June 2013, Festus worked with the Newcastle University Business School as a Postdoctoral Research Associate on Sustainable Business Models for Assisted Living Technologies  & Services (SALT) project.  This project (2011-2014) was led by Newcastle University under the ‘Assisted living: Economic and Business Models, and Social & Behavioural Studies’ programme, funded by TSB, ESRC & NIHR as part of Assisted Living Innovation Platform  (ALIP). 

Prior to that, Festus worked with University of Edinburgh, United Kingdom for about five years as an IT Helpline Analyst and IT Tutor.

He has ITSM/ITIL Foundation Certificate, ITIL V2-V3 Bridge Foundation Certificate in IT Service Management as well as ITIL Practitioner Certificate in Service Desk and Incident Management.

He had also worked for more than five years (2002-2007) with Osun State Polytechnic, Iree, Nigeria as a lecturer with Computer Engineering Department and later with Computer Science Department of the same college.


  • Postgraduate Certificate in Academic Practice (PGCAP)
  • PhD in Computer Science
  • Master Degree in Business Administration (MBA)
  • MSc in Computer Science
  • B.Tech (Hons) in Computer Science

Professional membership

· Fellow of the Higher Education Academy (FHEA).

· Senior Member, Institute of Electrical and Electronics Engineers 

· Member, British Computer Society (MBCS)

· Member, British Academy of Management

· Member, European Academy of Management 

· Member, Computer Professional (Registration Council) of Nigeria (MCPN)

· Member, Nigeria Computer Society (MNCS)

Teaching interests

·         Personal Development

·         Knowledge and Information Management

·         Management Information Systems & Operations

·         Research and Information Management

·         Information Technology Management

·         BSc project supervision (BSO309/10)

·         Master Projects

·         PhD supervision

Research interests

Festus research areas are decision support systems for logistic operation, decision making under uncertainty, strategic business games, fuzzy logic, decision making in networks, e-business development, sustainable and scalable business model for assisted living (eHealthcare) technologies,  and game-related research in the systems, man and cybernetics area.

He has worked on a number of high profile research projects such a research project on 
sustainable business models for assisted living technologies & services (SALT) project. The research was to design a sustainable business model for a"Scalable Assistive Technologies and Services for Independent Healthy Living and Sustainable Market Development in the Mixed Digital Economy and funded by Technology Strategy Board (TSB), ESRC and NIHR under the ALIP3 Programme: Assisted Living: Economic and Business Models, and Social & Behavioural Studies. 

Festus is a co-investigator (Co-I) on 2014-2016 EU Erasmus Plus KA2 project "Developing online tools to foster entrepreneurship in the retail sector for young people", funded by European Commission, €120,832.

Opportunities to carry out postgraduate research towards an MPhil/PhD exist in all the areas identified above. Further information may be obtained from the University Graduate School.