Dr Jacquie Hope

Dr Jacquie Hope

Lecturer in Modern Languages

Plymouth Business School (Faculty of Business)


Lecturing in international business communication & German language.



1997 TLHE & SEDA HE teaching accreditation, University of Plymouth

1992 D.Phil. Modern Languages, Wadham College, University of Oxford

1987 MA (Oxon)

1984 BA (Hons) Class 1 Modern Languages, Wadham College, University of Oxford


University of Plymouth - appointed 1996: Lecturer in Modern Languages; in addition:

1998-2001 Subject Leader Languages, Faculty of Arts & Education

2001-2 Subject Group Co-ordinator Languages, Dept of International Business, Plymouth Business School
2002-3 Academic Group Leader Languages, Dept of International Business, Plymouth Business School
2004-7 Operational Manager, Regional Language Network South West (Devon & Cornwall)

As Subject Leader Languages in the Faculty of Arts & Education, responsible for the design and validation of the new Minor Pathway in European Languages and Culture.

As Academic Group Leader Languages in the Dept of International Business, Plymouth Business School, responsible for delivery and quality of 50+ modules in French, German, Italian and Spanish language and area studies to specialist and non-specialist students throughout the University, including the satellite campuses, and oversight of additional courses in the regional network of Partner Colleges; line manager for 11 salaried and 4 freelance staff.

As Operational Manager, Regional Language Network SW (Devon & Cornwall), responsible for all operational aspects of the service in Devon & Cornwall, including: strategic planning and development; operational management of / collaborative work with research assistant on business advice / liaison with relevant business associations; liaison with RLNSW & Steering Group; target monitoring & reporting; collaboration with UK Trade & Investment, including liaison with International Trade Advisers & Passport to Export; contribution to external events; internal & external PR & media work.

Previous professional background: 

1984-95 Freelance lecturer in German language & literature for several Oxford University colleges, including Wadham, Balliol, Queen's, Keble, St Hilda's; freelance editor, Oxford University Press

1985-89 Visiting researcher, Humboldt University, (East) Berlin
1987-89 Laming Junior Fellow, Queen’s College, Oxford

1989-91 Outreach co-ordinator, Oxford Research Group (peace studies / conflict resolution)

Teaching interests

International Communication, currently taught to students of general & specialist Business degrees, Tourism, Hospitality & Events Management, Languages, and International Relations. General theories of cultural difference, and practical application in business / professional situations.

German language for students of Business, Tourism & Hospitality, International Relations & other disciplines.

Staff serving as external examiners

External Examiner, German / comparative European media & culture, Southampton Solent University.

Research interests

My D.Phil. thesis and early research focussed on the literature and political culture of East Germany up to 1989.
My interests have since broadened - in conjunction with my teaching and business liaison activities - into the area of intercultural communication: how cultural difference is conceptualized by different theorists, and how intercultural communication theory is applied at the practical level in business & professional transactions.

Other research

Conference papers:

‘Images of Germany from ecological perspectives’, Textbook Germans (Association for Modern German Studies / Goethe Institut), June 1998.

‘Environment and society in East German literature’, Space in Literature and Film (University College, Cork), April 1998.

'Ecology as a paradigm of cross-cultural perspectives', Interkulturelle Perspektiven Deutschland-Großbritannien (Anglia Polytechnic University), September 1997.

'Creating the past in memory of the future: Christa Wolf's Kassandra', The GDR: Individual and Society (Ealing College, London), April 1986.

Grants & contracts

2004-7 Regional Language Network South-West, sub-regional contract to create and maintain advice service to exporting / tourism companies in Devon and Cornwall on language / intercultural strategy, in co-operation with existing advice services such as those of UK Trade & Investment (Passport to Export, Export Communications Review). 
Project directed by Professor David Head, Director of Plymouth Business School, and assisted by Valentina de Micheli / Amanda Pleven. Contract awarded by Regional Language Network SW, funded by South-West Regional Development Agency.

‘Environmentalism and its cultural transformation in the German Democratic Republic: poetry and fictional prose’, in Axel Goodbody (ed), The Culture of German Environmentalism (New York and Oxford, 2002), in the series Culture and Society in Germany, edited by Eva Kolinsky and David Horrocks

'Ecology as a paradigm of cross-cultural perspectives', in Reinhard Tenberg (ed), Interkulturelle Perspektiven Deutschland-Großbritannien (Munich, 1999)

'Creating the past in memory of the future: Christa Wolf's Kassandra', in IKJ Williams (ed), The GDR: Individual and Society (London, 1987)

Reports & invited lectures

'Significance of international tourism for the West Country', Tourism Skills Network, Cotehele, Devon, 7.6.2005.

Interview re. language/cultural skills for international trade, 'East meets Westcountry', ITV Westcountry, 5.10.2005.
'The Regional Language Network', International Trade Day, Plymouth Business School, 10.11.2005.
'Language strategy: finding the right approach for your company', Exeter International Trade Forum, 14.11.2005.
'Language & intercultural strategy for exporting companies in the South West', Devon International Trade Forum, 2.10.2007.
Interview re. Routes Into Languages project, BBC Radio Devon, 17.12.2007.


European Business School Reutlingen, Germany. 
Dortmund Business School, Germany.
Munich University of Applied Sciences, Germany.