Dr John Tredinnick-Rowe

Dr John Tredinnick-Rowe

Research Assistant - Ehealth Market Res. & Innovation

School of Nursing and Midwifery (Faculty of Health and Human Sciences)


Research Assistant in Ehealth Market Research and Innovation


PhD Medical Services  (Exeter Medical School)

Professional membership

2016 – 2017 International Society for Biosemiotic Studies

2016 – 2018 Philosophy of Education Society of Great Britain

2016 – 2017 Association for the Study of Medical Education

2017 – 2018 Associate of the Institute of Cornish Studies

2017 – 2018 International Association for Semiotic Studies

2017 – 2018 Society for Research into Higher Education

2017 - 2018 Royal Institute of Philosophy 

Teaching interests

I teach on the University's Masters in Clinical Education (MClinEd), especially on the Post-Graduate Diploma level course 'Assessment in Clinical Education’. My teaching relates to medical remediation and the assessment of validity in medical education. This covers a range of educational, psychological and psychometric theory.

The course attracts a wide variety of student from clinical professionals and applied health care as well as intercalating medical students. In addition, I ran the administration of this course and was responsible for the benchmark and marking of assignments on assessment design and reflective critical pieces. I also teach a Student Selected Unit (SSU) in the philosophy of diagnosis.

Research interests

Research Themes: Medical Revalidation and Appraisal, Remediation, Medical Education, Medical Semiotics,Biosemiotics, Theoretical Biology, Medical Service Innovation, Medical Service Evaluation, E-health, Socio-linguistics, Semiology, Edusemiotics, Scholastic Realism, Political Nationalism

Favourite Theorists: Bourdieu, Deleuze-Guattari, Foucault, Charles Sanders Peirce, Giannozzo Manetti, Thur von Uexküll, Kalevi Kull, John Deely.

Theoretical Interests: Normalisation Process Theory, Social Capital, Habitus, Policy Implementation,

Grants & contracts

2017 Principle Applicant: PedRIO: Pedagogic Research and Teaching Innovation Fund £5,000  

2016 Council of Europe Travel fund to travel to 5-day workshop -€369 

2015 The Lithuanian Council for Culture, Fee for delivering 5-day workshop - €450 

2015 Foundation for the sociology of Health and Illness Post-Grad International Travel Grant - £506

2015 London School of Hygiene and Tropical Medicine Travel Grant - £75

2014  Royal Economics Society InternationalConference Grant - £250

2014 University of ExeterBusiness School Travel Grant - £200

2014 Peninsula College of medicine and Dentistry conference funding - £250  

2013 COST ACTION IS1204Tourism, Wellbeing and Ecosystem Services (TObeWELL) short term scientific mission (STSM) € 2,498 

Peer Reviewed Publications

Journal Articles


Tredinnick-Rowe, J. (2017).  Health and wellbeing innovation the tourism sector: Comparing experience in the UK and Finland, (submitted to Environmental Communication)

Tredinnick-Rowe, J.  (2017). Sign, Symptom and Sale – towards a semiotic oncology, (Accepted in Semiotica, forthcoming) DOI: https://doi.org/10.1515/sem-2016-0107

Tredinnick-Rowe, J.  (2017). ¿Que es la Semiótica Médica? Revista - Cátedra Villarreal 4 (2) Pp 135 -155 -   ISSN: 2311-2212

Tredinnick-Rowe, J. (2017). The (Re)-Introduction of Semiotics into Medical Education: a literature review of the works of Thure von Uexküll’s Germanophone works. BMJ Medical Humanities, 42 Pp. 1-8. http://dx.doi.org/10.1136/medhum-2016-010969

Walshe, K.  Boyd, A.  Bryce, M. Luscombe, K. Tazzyman, A. Tredinnick-Rowe, J. Archer, J. (2017). Implementing medical revalidation in the United Kingdom: findings about organisational changes and impacts from a survey of Responsible Officers Journal of the Royal Society of Medicine, 110 (1) pp. 23–30 DOI: 10.1177/0141076816683556 

Tredinnick-Rowe, J. (2017). Bourdieu and the Gift Economy. Submitted to the Economic Anthropology. (Awaiting review)

Tredinnick-Rowe, J. (2017). The Semiotics of Minority Language Branding: a study in the Celtic languages. Submitted to the International Journal of Marketing Semiotics.  Vol 5, ISSN: 2195-2280, p2-17. https://ijms.files.wordpress.com/2017/08/ijms-vol-v1.pdf

Tredinnick-Rowe, J., Walshe, K., Price, T. (2017). Implementing medical revalidation in the UK: a policy review (in preparation for Policy and Politics)


Tredinnick-Rowe, J., Taylor, T. (2016). ¿Cuán saludable es mi Diseño? Cómo medir los beneficios psicológicos y físicos de los equipos de juego para niños. Campus, 21, Pp11- 24, ISSN: 1812-6049

Willett, J. and Tredinnick-Rowe, J. (2016). The Fragmentation of the Nation State? Regional Development, Distinctiveness, and the Growth of Nationalism in Cornish Politics, Nations and Nationalism 22 (4), Pp.768–785 DOI: 10.1111/nana.12188   

Abigail Tazzyman, Jane Ferguson; Charlotte Hillier; Alan Boyd; John Tredinnick-Rowe; Julian Archer; Samantha Regan de Bere; Kieran Walshe. (2016). The implementation of medical revalidation: an assessment using normalisation process theory. (Accepted in BMC Health Services Research

Peer-Reviewed Annuals

Tredinnick-Rowe, J. (2015). The Paradox of Giving– insights into the gift economy, in Semiotics2014: The Semiotics of Paradox. Legas Publishing, Ottawa, ON.Pp 119-134, doi: 10.5840/cpsem20147

Tredinnick-Rowe, J. (2016). In Search of Thurevon Uexküll: Psychosomatician? Biosemiotician? or Clinical Educator? Semiotics2015: Virtual Identities. Legas Publishing, Ottawa, ON. Pp223-236 doi:10.5840/cpsem201524

Peer Reviewed Abstracts

Tredinnick-Rowe, J. (2016). The Global Diffusionand Application of Medical Semiotics - From Medical Semiotics to MedicalSemiology. BMJ.  Abstract of the Association for MedicalHumanities Annual Conference, http://mh.bmj.com/content/early/2016/07/11/medhum-2016-010969.abstract

Non-PeerReviewed Publications

Book Chapters


Tredinnick-Rowe, J. (2017). Feminism in Cornwall (Ed). Gerard Bona i Fonoll. In Feminism in the Peripheries of Europe. Centre Maurits Coppieters.  Brussels. (Accepted – forthcoming)

Dauwen, Günther. (2017). 35 Years of the European Free Alliance. Centre Maurits Coppieters. Brussels. (I collected the some of the visual plates for the monograph – Accepted forthcoming)

Taylor, Tim. Tredinnick-Rowe, John. (2017). Critical issues in ageing, tourism, wellbeing and ecosystem services (Ed), Gareth Shaw In. Tourism, Wellbeing and Ecosystem Services (accepted - forthcoming).



Tredinnick-Rowe, J. And Taylor, T. (2015). Contested Natures: lessons from environment and human health. In: The Role of Humanities in Contemporary Society: Semiotics, Culture, Technologies. Selected Proceedings from the 1st International Congress of Numanities. Eds. Audronė Daubarienė, Dario Martinelli.   Pp159-167. ISBN: 978-609-02-1139-7 

Tredinnick-Rowe. J. And Khanwalkar, S. (2015). Cornish Self-determination: a semiotic analysis of political cartooning. (Ed). Gerard Bona i Fonoll. In Democracy and European Emerging Values: The Right to Decide.  Centre Maurits Coppieters.  Brussels. Pp. 22-43.


Rowe, J. and Taylor, T. (2014) The use of local culture and sustainability in local food and beverage entrepreneurship: Case studies in Cornwall in (Eds) Philip Sloan et al, The Routledge Handbook of Sustainable Food and Gastronomy. Abingdon, Pp 96- 110.


Rowe, J. (2012) Being young in Cornwall in (Ed). Jana Baceva, in:  The Future of Europe: An Integrated Youth Approach.  Centre Maurits Coppieters. Brussels.  Pp 14-23

PhD Thesis

Tredinnick-Rowe,John. (2015). Positioning the environment as a health and well-being resource: a Bourdieusian approach. (Unpublished PhD thesis)Peninsula Colleges of Medicine and Dentistry.

Book Reviews


  Review of DeShazer, Mary K. (2013).Mammographies: The Cultural Discourses of Breast Cancer Narratives, University of Michigan Press, Michigan.   For Sociology of Health and Illness. http://onlinelibrary.wiley.com/doi/10.1111/1467-9566.12319/abstract


Review of DeShazer, Mary K. (2013). Mammographies: The Cultural Discourses of Breast Cancer Narratives, University of Michigan Press, Michigan.   For Sociology of Health and Illness. http://onlinelibrary.wiley.com/doi/10.1111/1467-9566.12319/abstract

News Articles

I have contributed articles to the online news journal - Nationalia

English - http://www.nationalia.info/opinion/10688/brexit-and-stateless-nations-why-does-cornwall-have-eurosceptics

Catalán - http://www.nationalia.cat/opinion/10688/brexit-and-stateless-nations-why-does-cornwall-have-eurosceptics?llengua_ant=ca

External Reports

Tredinnick-Rowe, J. (2013). Report for COSTACTION IS1204: Tourism, Wellbeing and Ecosystem Services (TObeWELL) Short TermScientific Mission – STSM. Accessible at: http://www.tobewell.eu/stsm/year1reports/

Archer, J., Cameron, N.,Laugharne, K., Marshall, M., Regan de Bere, S., Walshe, K.,  Boyd, A., Bryce, M., Hillier, C., Holmes, S.,Howarth, S., Lalani, M., Roberts, M., Tazzyman, A., Tredinnick-Rowe, J.,Wakeling, J., Zahra, D., Gabe-Thomas, E., Stevens. S. (2016). UK MedicalRevalidation Collaboration Interim report for the General Medical Council. Available at:


Conference papers


Tredinnick-Rowe, J. Springer Book Series: Numanities – Arts and Humanities in Progress Medical Humanities Away day, Meavy, Devon: Peninsula Medical School,   July 2017

Tredinnick-Rowe, J. Subjectivity and Adaptation in Medical Education and Assessment – is there a role for semiotics? [learning as adaptation panel], International Association for Semiotic Studies, 13th World Congress of Semiotics Kaunas, Lithuania, 26-30 June, 2017



Tredinnick-Rowe, J. International Semiotics Society, 3rd Annual conference of Numanities, Medical Semiotics or Medical Semiology? - Mapping the Global Diffusion and Applications of Medical Semiotics, Kaunas, Lithuania, May 2016. (Paper accepted but unable to attend)

Tredinnick-Rowe, J. Association for Medical Humanities Annual Conference. The Global Diffusion and Application of Medical Semiotics - From Medical Semiotics to Medical Semiology. London, July 2016.

Read, James. Tredinnick-Rowe, J. The Semantics of Remediation - primed to fail? The impact of negative word association upon student performance in remediation, European Board of Medical Assessors Annual Conference: Crossing Boundaries - Assessment in Medical Education, Exeter, UK, October 2016.


Tredinnick-Rowe, J. London School of Hygiene and Tropical Medicine, What is Medical Semiotics? ESRC Sociology of Diagnosis Workshop, London May 2015.

Tredinnick-Rowe, J. International Semiotics Society, 2nd Annual conference of Numanities, Sign, Symptoms and Sales: towards a semiotic oncology, Kaunas, Lithuania, May 2015.

Tredinnick-Rowe, J. International Semiotics Society, 2nd Annual conference of Numanities, Phytomining: case for homestead and Mars, Kaunas, Lithuania, May 2015.


Willett, J. and Tredinnick-Rowe, J. Neo-Liberal Economic Development, Competitiveness, and the Growth of Mebyon Kernow in Cornish Politic, In the proceedings of the 64th Political Studies Association annual international conference, Manchester, UK,  April 2014.

Tredinnick-Rowe, J. And Taylor, T. contested natures: lessons from environment and human health proceedings in 1st international congress of Numanities, Kaunas, Lithuania, June 2014.

Tredinnick-Rowe, J. Financial sustainability and accountability in medical services. Health and Medical Research Showcase, University of Exeter, Exeter, UK., June 2014.

Tredinnick-Rowe, J. And Taylor, T. The Paradox of Giving – insights into the gift economy. Proceedings in The Semiotic Society of America 39th Annual Meeting, Seattle, United States of America, October 2014. 

Tredinnick-Rowe, J. Heteroglossia in Cornish Language Literature – the uniqueness of Enys Tresour. The Cornish Research Landscape, Organised by the Cornish Language Partnership. Pool, Cornwall, UK, October 2014.


Tredinnick-Rowe, J. Innovation in the Natural Environment: Products and Services, Peninsula Environment and Human Health Forum (ERDF), 28th November 2012, Pendennis Cornwall.


Reports & invited lectures

External seminars

Tredinnick-Rowe, J. Medical Semiotics andClinical Education. Medical Humanities Seminar Series, Roehampton University.London, 20th October, 2015

Tredinnick-Rowe, J. The use of Medical Semioticsfor intercultural communication of medical concepts in refugee camps - Workshoporganised by Council of Europe on Youth Perspectives on Migration in Europe, Budapest,Hungry August 2016

Other academic activities

Work as a Reviewer

I have reviewed papers for Tourism Management, Journal of the Association for Consumer Research, and the BMJ Medical Humanities Journal.

Work as a Book Series Editor

I am on the editorial board of the forthcoming Springer book series Numanities – Arts and Humanities in Progress. This is a 7-year contract.  I have been involved in editing the following the first 4 volumes.

Work as an English Language Proof Editor

I have worked as a paid English Language Proof Reader for academic monographs, for researchers at the Kaunas University of Technology, Kaunas, Lithuania.  

Work as a Journal Editor

I am an external partner of the editorial Committee for the Journal CAMPUS, the official journal of the faculty of engineering and architecture at the Universidad San Martín de Porres, Lima, Peru.

Work as an Ethics Committee Member

I am a member of the Plymouth University’s faculty of education research ethics committee. I review post-grad and staff ethics applications on a wide variety of educational (including clinical education) topics.

Work as Curriculum Developer

I am a member of the Peninsula School of Medicine and Dentistry, Plymouth Universities Patient and Public Involvement Education Strategy (PPIES) group, and also the steering group for Medical Humanities in the medical school