Dr Natalie Semley

Dr Natalie Semley

Lecturer in Hospitality, Tourism & Events Management (Education)

Plymouth Business School (Faculty of Business)


Programme leader for three UG Tourism degrees

Lecturer in Hospitality, Tourism and Events Management

Senior Fellow of the HEA

Senior Personal Tutor for the School of Tourism and Hospitality (2012-2017)


PhD in Tourism
(Thesis title: An Evaluation of Tourism Communities and Community Responses to Tourism and Crime: A Case Study of two Cornish Destinations)

MSc Tourism and Hospitality Management with Distinction
1st Class BSc (Hons) Business and Tourism
Graduate Teaching Acreditation
Postgraduate Certificate of Academic Practice

Professional membership

Senior Fellow of the HEA
Member of the Tourism Society
Member of the Tourism Management Institute

Member of the Institute of Travel and Tourism

Roles on external bodies

Member of the Tourism Management Institute (TMI) CPD working group

Member of the Institute of Travel and Tourism (ITT) Education committee

Teaching interests

Tourism and the environment
Tourist behaviour/motivation
Tourism, development and culture
European tourism
Research methods
Festivals and exhibitions

Sustainable tourism management

Research interests

  • Community studies
  • Tourism communities
  • Tourism impacts
  • Visitor motivations / management
  • Tourist satisfaction
  • Tourism-related crime
  • Event tourism
  • Festival tourism
  • Surf tourism
  • Music tourism
  • Assessment and feedback
  • Learning development

Other research

Awarded a Plymouth Teaching Fellowship 2012-2013
Project Title: 'The assessment of feedback: A learning development process'

Grants & contracts

A project entitled 'the assessment of feedback: a learning development process' by Plymouth University Teaching Fellowship Scheme 2012 (lead researcher), £4753

A project entitled 'value creation in experience-based tourism: the Visit Somerset and Hollywood story of Glastonbury by Service and Enterprise Research Center (SERC) at Plymouth University 2013 (lead researcher: Dr Graham Busby), £719

Key publications are highlighted

Semley NA, Huang R & Dalton J 2016 'Feedback for Learning Development: Tourism students' perspective' Journal of Hospitality, Leisure, Sport & Tourism Education , DOI PEARL
Semley NA & Busby G 2015 'War Horse or not? A study of the Dartmoor visitor' European Journal of Tourism, Hospitality and Recreation 6, (2) 49-65 Publisher Site PEARL
Semley NA & Busby G 2014 'Film tourism: the pre-production perspective. A case study of Visit Somerset and the Hollywood story of Glastonbury' Journal of Tourism Consumption and Practice 6, (2) 23-53
Hooton N & Brunt P 2010 'Community responses to tourism and crime' Crime Prevention and Community Safety 23, (1) 42-57 PEARL
Brunt P & Hooton N 2010 'Community Responses to Tourism and Crime' Crime Prevention and Community Safety: an international journal 12, (1) 42-57 PEARL
Brunt P, Horner S & Semley N 2017 Research Methods in Tourism, Hospitality and Events Management.
Semley NA & Bellingham T 2018 'Determining the Policy Importance of Event Tourism for DMOs in England' in Seraphin H; Korstanje M International Event Management: Bridging the Gap between Theory and Practice NOVA Publisher Site
Semley NA 2016 'The River Gannel, Newquay' in Roberts Z River Tourism: The Pedagogy and Practice of Place Writing Plymouth TKT
Conference Papers
Semley NA 2014 'The assessment of feedback: A learning development process' Vice-Chancellors Teaching and Learning conference Plymouth 27/06/2014 27/06/2014
Semley NA 2013 'The assessment of feedback: A learning development process' ATHE Annual Conference Canterbury 05/12/2013 06/12/2013
Hooton N 2008 'An Evaluation of Community Perception of Tourism and Crime' Plymouth Postgraduate Symposium Plymouth 01/01/2008 01/01/2008 141-154 PEARL
Other Publications
Hooton N 0 Sex, Tourism and the Postcolonial Encounter: Landscapes of Longing in Egypt by Jessica Jacobs. 0 0