Philip Megicks

Philip Megicks

Professor of Marketing

Plymouth Business School (Faculty of Business)


B.Com Hons (Birmingham), MBA (Cardiff), PhD (Plymouth), PGCE, DipMarketing, MCIM

Professional membership

Member of the Chartered Institute of Marketing, the Academy of Management, the Academy of Marketing, the British Academy of Management, the Institute of Small Business and Entrepreneurship, and the European Foundation for Management Development: Entrepreneurship and Innovation Chapter.

Roles on external bodies

Senior Examiner for the Chartered Institute of Marketing module Marketing Fundamentals (Professional Certificate in Marketing). Member Editorial Board Journal of Consumer Behaviour.
Secretary Retailing and Marketing SIG British Academy of Management

Teaching interests

Competitive Marketing Strategy, Contemporary Issues in Marketing, Buyer Behaviour, Retail Management, Management Research Methods.

Staff serving as external examiners

External Examining experience on marketing, retailing and business studies programmes: Oxford Brookes University, Manchester Metropolitan University, International Business School Budapest, UWIC, London School of Commerce, Napier University, Hong Kong University SPACE, European Business School-Regents College, London

Research interests

Small business strategy. Marketing of services. Consumer and shopping behaviour. Management research methods.

Grants & contracts

Seale Hayne Trust (2008), £6,000, Country of Origin Effects in the Consumption of Tea, Co Investigator (with D. Kasruriatne).

EPSRC (2007), Virtual Research Centre in Personal Robotics, £118,458, G. Bugman (PrincipaI Investigator) and M. Philips, Faculty of Technology University of Plymouth; P. Megicks Plymouth Business School; and M. David, University of Liverpool.

Defra 2007, Understanding of Consumer Attitudes and Actual Purchasing Behaviour, with Reference to Local and Regional Foods, £135,000, Principal Investigator

Charles Sturt University 2005, Faculty of Commerce Grant to investigate the Influence of Ethics and Social Responsibility on Australians’ Shopping Behaviour $A3,000

KTP Project, Rowe Group, 2003-2005, £97,000, DTI, Lead Academic Supervisor

TCS Project, PC Maritime, 1998-2000, £80,000, ESRC, Lead Academic Supervisor

TCS Project, Valeport, 1995-1997, £151,000, DTI, Support Academic Supervisor