Professor Philip Megicks
Profiles

Professor Philip Megicks

Professor of Marketing

Plymouth Business School (Faculty of Business)

Qualifications

B.Com Hons (Birmingham), MBA (Cardiff), PhD (Plymouth), PGCE, DipMarketing, MCIM

Professional membership

Member of the Chartered Institute of Marketing, the Academy of Management, the Academy of Marketing, the British Academy of Management, the Institute of Small Business and Entrepreneurship, and the European Foundation for Management Development: Entrepreneurship and Innovation Chapter.

Roles on external bodies

Senior Examiner for the Chartered Institute of Marketing module Marketing Fundamentals (Professional Certificate in Marketing). Member Editorial Board Journal of Consumer Behaviour.
Secretary Retailing and Marketing SIG British Academy of Management

Teaching interests

Competitive Marketing Strategy, Contemporary Issues in Marketing, Buyer Behaviour, Retail Management, Management Research Methods.

Staff serving as external examiners

External Examining experience on marketing, retailing and business studies programmes: Oxford Brookes University, Manchester Metropolitan University, International Business School Budapest, UWIC, London School of Commerce, Napier University, Hong Kong University SPACE, European Business School-Regents College, London

Research interests

Small business strategy. Marketing of services. Consumer and shopping behaviour. Management research methods.

Grants & contracts

Seale Hayne Trust (2008), £6,000, Country of Origin Effects in the Consumption of Tea, Co Investigator (with D. Kasruriatne).

EPSRC (2007), Virtual Research Centre in Personal Robotics, £118,458, G. Bugman (PrincipaI Investigator) and M. Philips, Faculty of Technology University of Plymouth; P. Megicks Plymouth Business School; and M. David, University of Liverpool.

Defra 2007, Understanding of Consumer Attitudes and Actual Purchasing Behaviour, with Reference to Local and Regional Foods, £135,000, Principal Investigator

Charles Sturt University 2005, Faculty of Commerce Grant to investigate the Influence of Ethics and Social Responsibility on Australians’ Shopping Behaviour $A3,000

KTP Project, Rowe Group, 2003-2005, £97,000, DTI, Lead Academic Supervisor

TCS Project, PC Maritime, 1998-2000, £80,000, ESRC, Lead Academic Supervisor

TCS Project, Valeport, 1995-1997, £151,000, DTI, Support Academic Supervisor

Key publications are highlighted

Journals
Articles
Megicks PR, Majid S, Lopez Lamelas C & Lim WM 2019 'Developing effective social media messages: Insights from an exploratory study of industry experts' Psychology and Marketing , DOI PEARL
Kroger-Knight H, Megicks P, Agarwal S & Leenders MAAM 2018 'Firm Resources and Environmental Sustainable Development among SMEs: Evidence from the Australian Wine Industry' Business Strategy and the Environment , DOI PEARL
Abou-Shouk MA, Lim WM & Megicks P 2016 'Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country' Tourism Management 52, 327-339 , DOI
Lewis D, Megicks P & Jones P 2016 'Bullying and harassment and work-related stressors: Evidence from British small and medium enterprises' International Small Business Journal 35, (1) 116-137 , DOI PEARL
Alkhuraiji A, Liu S, Oderanti FO & Megicks PHIL 2015 'New structured knowledge network for strategic decision-making in IT innovative and implementable projects' Journal of Business Research Author Site PEARL
Memery J, Angell R, Megicks P & Lindgreen A 2015 'Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects' European Journal of Marketing 49, (7/8) 1207-1233 , DOI
Memery JE, Angell RJ, Megicks P & Heffernan TW 2013 'Older shopper types from store image factors' Journal of Retailing and Consumer Services , DOI PEARL
Moizer JD, Liu S, Megicks P, Kasturiratne D & Jayawickrama U 2013 'A knowledge chain management framework to support integrated decisions in global supply chains' Production Planning & Control: The Management of Operations N/A, (N/A) N/A-N/A , DOI
Liu S, Leat M, Moizer J, Megicks P & Kasturiratne D 2013 'A decision-focused knowledge management framework to support collaborative decision making for lean supply chain management' INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH 51, (7) 2123-2137 Publisher Site , DOI
Megicks PR, Abou-Shouk M & Lim WM 2013 'E-Commerce and Small Tourism Businesses in Developing Countries: Drivers versus Boundaries of Adoption' Tourism Planning & Development 10, (3) 249-266 , DOI
Lim WM, Abou-Shouk M & Megicks P 2013 'Reviewing the Web Features of Travel Agents in Singapore' Tourism Analysis 18, (1) 91-101 , DOI
Memery JE, Megicks P, Williams JE & Angell R 2012 'Understanding ethical grocery shoppers' Journal of Business Research 65, (9) 1283-1289 , DOI
Megicks PR, Memery J, Angell R & Williams JE 2012 'Understanding Ethical Grocery Shoppers' Journal of Business Research 65, (9) 1283-1289 , DOI
Megicks PR, Abou-Shouk M & Lim WM 2012 'Perceived Benefits and E-Commerce Adoption by SME Travel Agents in Developing Countries: Evidence from Egypt' Journal of Hospitality and Tourism Research N/A, (N/A) N/A-N/A , DOI
Memery JE, Megicks P & Angell R 2012 'Understanding Local Food Shopping: Unpacking the Ethical Dimension' Journal of Marketing Management 28, (3-4) 264-289 , DOI
Megicks PR, Memery J & Angell RJ 2012 'Understanding Local Food Shopping: Unpacking the Ethical Dimension' Journal of Marketing Management 28, (3/4) 264-289 , DOI
Megicks PR, Abou-Shouk M & Lim WM 2012 'Internet Adoption by Travel Agents: a Case of Egypt' International Journal of Tourism Research 15, (3) 298-312 , DOI
Megicks PR, Angell RJ, Memery J, Heffernan T & Howell KE 2012 'Understanding the Older Shopper: A Behavioural Typology' Journal of Retailing and Consumer Services 19, (2) 259-269 , DOI
Megicks PR, Barba-Sanchez V, Martinez-Ruiz MP & Jiminez-Zarco AI 2012 'Good Environmental Practices in a Traditional Wine Producer: An Opportunity for Global Competition' International Journal of Business and Globalisation 8, (1) 131-152 , DOI
Memery JE, Angell R, Megicks P, Heffernan T & Howell K 2012 'Understanding the Older Shopper: A Behavioural Typology' Journal of Retailing and Consumer Services 19, (2) 259-269
Memery JE, Williams J, Megicks P & Morrison M 2010 'Ethics and Social Responsibility in Australian Grocery Shopping' International Journal of Retail & Distribution Management 38, (4) 297-316 , DOI
Megicks PR, Memery J, Williams J & Morrison M 2010 'Ethics and Social Responsibility in Australian Grocery Shopping' International Journal of Retail and Distribution Management 38, (4) 297-316 , DOI
Megicks PR & Warnaby G 2008 'Market Orientation and Performance in Small Independent Retailers in the UK' The International Review of Retail, Distribution and Consumer Research 18, (1) 105-119 , DOI
Megicks PR, Memery J & Williams J 2008 'Influences on Ethical and Socially Responsible Shopping: Evidence from the UK Grocery Sector' Journal of Marketing Management 24, (5/6) 637-659 , DOI
Megicks PR, Angell R & Heffernan T 2008 'Service Quality in Postgraduate Education' Quality Assurance in Education 16, (3) 236-254 , DOI
Megicks PR 2007 'Levels of Strategy, and Performance in UK Small Retail Businesses' Management Decision 45, (3) 484-502 , DOI
Chaston I, Megicks P & Williams J 2005 'The exploitation of market knowledge within relationship orientated small accountancy practices' The Service Industries Journal 25, (7) 845-860 , DOI
Megicks PR, Chaston I & Williams J 2005 'The exploitation of market knowledge within relationship orientated small accountancy practices' Services Industries Journal 25, (7) 845-860 , DOI
Megicks PR, Mishra A & Lean J 2005 'Enhancing microfinance outreach through market-orientated new service development in Indian regional rural banks' International Journal of Bank Marketing 23, (1) 107-125 , DOI
Megicks PR, Williams J & Memery J 2005 'Ethics and Social Responsibility Issues in Grocery Shopping: A Preliminary Typology' Qualitative Marketing Research: An International Journal 8, (4) 399-412 , DOI
Bishop P & Megicks P 2002 'Asymmetric information and strategic competition in estate agency' The Service Industries Journal 22, (2) 89-108 , DOI
Megicks PR & Bishop P 2002 'Competitive Strategy and Firm Size in the Estate Agency Industry' Journal of Small Business and Enterprise Development 9, (2) 150-161 , DOI
Megicks PR 2001 'Competitive Strategy Types in the UK Independent Retail Sector' Journal of Strategic Marketing 9, (4) 315-328 , DOI
Books
Megicks PR & Blythe J 2010 Marketing Planning: Strategy, Environment and Context. Prentice Hall
Megicks P 2009 CIM Coursebook: The Marketing Planning Process. A Butterworth-Heinemann Title
Conference Papers
BISHOP MIHAELA & MEGICKS PHIL 2018 '‘WASTE NOT, WANT NOT!’: QUALITATIVE INSIGHTS INTO CONSUMER FOOD WASTE BEHAVIOUR' WASTE MANAGEMENT 2018 17/09/2018 19/09/2018 WIT Press , DOI
Alkhuraiji A, Liu S, Oderanti FO & Megicks 2015 'New structured knowledge network for strategic decision-making in IT innovative and implementable projects' Global Innovation and Knowledge Academy Conference (GIKA) 2015 Valencia, Spain 13/07/2015 16/07/2015 Valencia, Spain. GIKA Publisher Site
Martinez-Ruiz MP, Angell R & Megicks P 2010 'CUSTOMER SATISFACTION AND UNPLANNED IMPULSEBEHAVIOUR: EVIDENCES FROM SPANISH FOOD RETAILING' 614-631
Barba-Sanchez V, Martinez-Ruiz MP, Jimenez-Zarco AI & Megicks P 2010 'GOOD ENVIRONMENTAL PRACTICES IN THE WINE INDUSTRY: THE CASE OF A COOPERATIVE' 63-87