Teaching International Marketing, New Product Development and Perfumery
B.Sc. & PhD in Chemistry (Aroma Trades), Diploma in Marketing (Chartered Institute of Marketing), Diploma in Perfumery (International Federation of Essential Oils and Aroma Trades), Postgraduate Diploma in Education.
25 Years in Fragrance and Flavour industry. 15 years teaching Perfumery.
Fellow Royal Society of Chemistry
Fellow Chartered Institute of Marketing
Member Chartered Management Institute
Member Society of Cosmetic Scientists
Member British Society of Perfumers
International Marketing. Not for Profit Marketing. B to B Marketing. Perfumery and Aroma Trades studies including odour language.
Staff serving as external examiners
Senior Examiner Chartered Institute of Marketing.
Level 2 Paper
Marketing Managment in Practice
Perfumery and Aroma Trades. New Product Development. Marketing for Engineers and Technologists
Marketing Mangment in Pracrice, BH, 2004 Joint with John Williams
Introduction to Perfumery 2nd edition, 2001, Micelle Press, Joint with David Williams
Technology driven or market led, the new product development trap. Engineering Mangment Journal, August 2000, Institution of Electrical Engineers