Topic 1: Promotion
Main topics of concern and interest
The main topics of discussion surrounding promotion of Plymouth Connect were concerned with how students could be engaged through their programme of study, through to promotion in the wider campus, events and the Plymouth App.
Each team discussed various touch points in which Plymouth Connect could be advertised comprehensively across the University of Plymouth student body, which importance raised for academics to have an awareness to share with students. One group suggested that including Plymouth Connect on the University app and SU app, placing it near to the Careers Service app, would help drive awareness. The banner that traverses across the DLE pages was also a suggestion to help embed Plymouth Connect into the psyche of all students and make the page easy to access.
Success stories were an element that groups felt would help promote the platform. For example, quotes or profiles from students who have used the platform and then had success with job searching, career planning or even receiving a job offer. Course reps and student ambassadors were also a positive suggestion to help support the promotion of the platform.
Events were suggested as a key way to promote the platform, particularly those that had alumni invited to them as speakers or for networking. The aim would be that alumni could speak about their experience of helping or connecting with students on the platform. There was also the suggestion that at student attended events there could be a ‘Connect Corner’ which had an iPad, allowing students to register ‘there and then’, particularly if they have just had a talk about its use.
LinkedIn articles were also suggested as a way to promote the platform, using the aforementioned success stories or profiles, students suggested that it would be a positive way to connect with students. If there is a LinkedIn group or the articles were posted by careers/alumni staff who are connected to the student body, this would help promote the platform (whilst also connecting students in other ways, to alumni and to each other). Students felt that an ‘Alumni of the Month’ or similar profile on social media and careers webpages, would be a positive step.
An important factor to the international students and EU students in the group was that it is expressed in promotion that the platform is international and that there are international meet-ups. This was not something they were aware of and felt it could be a positive and strong selling point for the platform to gain users.