Assessing Digital Capability for Value Co-Creation in Digital Business Ecosystem
  • Devonport Lecture Theatre, Portland Square Building

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The concept of digital business ecosystem (DBE) was first coined in an EU project back in 2002 to encourage collaboration between small and medium sized enterprises in an efficient manner through the use of technology. 

DBE enables business organisations to work together in order to meet customers’ rising expectation, as well as create or co-create values in a trifold winning strategy, a Business win, a Customer win, and an Innovation. A DBE is seen as an integrated value chain where it consists of business organisations with different characteristics, interests, and capabilities. These business organisations work cooperatively and competitively in order to produce new products or services in a self-organised and self-evolved manner through the use of technology. There are two types of business organisations in a DBE: business participants and leaders. Business participants refer to business organisations that participate in an existing DBE and leaders, refers to business organisations who establish their own DBE. Hence, a DBE can be seen as a socio-technical system. Despite the benefits brought by DBE, uncertainties such as ineffective collaboration and capabilities alignment still occur between business participants and leaders. These uncertainties are the impediments to value creation and co-creation among the business organisations in a DBE. Hence, business organisations need to understand and examine their existing digital business capabilities such as digital infrastructure and digital skills prior to establishing or joining a DBE. However, there is a lack of methodological study in assessing their capabilities prior to embarking on a DBE journey. 

This project aims to suggest key factors for assessing digital business capabilities that ensuring effective collaborations among business organisations in a DBE. This project expands the application of Organisational Semiotics (OS) in studying the social and technical factors through organisational norms. OS is indoctrinated from the theory of signs in information systems development. In addition, this project sought to blend OS with contemporary practices such as enterprise architecture in aligning activities in a DBE.

About the speaker

Chekfoung Tan graduated with first class honours in Computer Science degree at University Putra Malaysia and distinction in the Master of Business Informatics and a PhD in Informatics at Henley Business School, University of Reading. Her research interests are organisational semiotics, digital business ecosystem, enterprise architecture and project management. She has published in a number of journals and prestigious IS conferences. She has years’ experiences working in a consultancy environment. The IT projects she has been working in include knowledge management solution for a global non-profit organisation in the UK, information architecture development for a UK hospital, application rationalisation project for a UK council, the global service desk implementation for a cigarette manufacturing company in UK, tills and stock system testing for a managed pub company in UK, incident management for an oil and gas company based in Australia and an e-procurement project for public agency in Malaysia.

This free event is open to all and everyone is welcome. Light refreshments will be available from 19:00. Please register your place via the above link.

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