On the last day of the Futures Entrepreneurship Centre International Week, researchers, students and small businesses will have an opportunity to spend time together and get inspired creatively through a hands-on workshop with the use of visual props and story telling.
The aim of the workshop, delivered by Dr Marta Hawkins and Raphael Dennett from the Futures Entrepreneurship Centre, will be to learn about business identity in an unconventional – emotive manner and to develop mini branding campaigns for products and services, which would stand out from the crowd and attract more customers.
This workshop will involve local case studies and will draw upon the most recent research on business identity, creativity and the emotional affiliation of customers with brands. If you are an individual interested in branding, or you run a small business or a non-for-profit organisation, and you want to give your brand more recognition on the market, this workshop will show you how to convert the value of your brand into customer response.
This workshop is a certified CPD session, exceptionally offered free of charge as part of the Future International Week.
It will mark the opening of the annual CPD Programme offered by the Futures Entrepreneurship Centre from the Autumn 2017. A certificate will be issued to each participant after the workshop.