Free course: Mastering Marketing (Bridgwater)
  • Somerset Energy Innovation Centre, Woodlands Business Park, Bristol Road, Bridgwater, TA6 4FJ

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Could you be doing more to get your marketing on track? Do you need to find out more about what traditional or digital approaches to marketing are most effective?

This course will provide an introduction to the key elements of both traditional and digital marketing. This will include avoiding common marketing mistakes, boosting your web presence and online sales, and developing an effective marketing action plan.

Topics will include:

  • defining marketing
  • Theaker’s Rule of 3 – questions to get you focused
  • top 3 Marketing Mistakes – and how to avoid them!
  • reviewing marketing methods
  • using digital methods, including: social media; websites; emails
  • making an action plan.

The session will include a free networking lunch as well as tea and coffee on arrival and during the mid-morning break.

Due to the nature of the funding delegates are required to bring ID as proof of age and right to work in the UK - a passport is the most suitable proof.

Parking - free on site

This course is being delivered by tutors from the University of Plymouth, with private sector business experience, in partnership with the Federation of Small Businesses. The training forms part of the Hidden Talent in Somerset project which is funded by the European Social Fund and also provides an introduction to further training and higher level skills opportunities.

Please contact Gioia Grobler by email for general event information.

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Today's events

Strategic Employer Engagement and Hidden Talent

The Strategic Employer Engagement (SEE) and Hidden Talent projects provide opportunities to unlock unrealised potential through improving access to higher education for businesses and individuals across Devon and Somerset.

Supported by the European Social Fund, the projects bring together educational partners across the region to deliver outreach, engagement and skills development activities to promote and encourage participation in higher-level skills, regardless of ability or education level.

Event photography and video
Please be aware that some of the University of Plymouth's public events may be attended by University photographers and videographers, for capturing content to be used in University online and offline marketing and promotional materials, for example webpages, brochures or leaflets. If for whatever reason, you or a member of your group, do not wish to be photographed, please make yourself known to staff working at the event on arrival or to the photographer.