Future Business: Marketing for the Social Sector
  • Conference Room, City College Plymouth, Kings Road, Devonport, Plymouth

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What’s different about marketing for a social purpose to marketing a purely commercial business? How do you sell your social value alongside a product or service? Is social always the best way to differentiate yourself in the market? 

Jess Smith from Poached Creative will take a look at these questions and offer a five-step approach to marketing success, drawing lessons from the award-winning Buy Social campaign.

This is one of a series of Future Business events designed to get us all thinking about social entrepreneurship and inspire conversation, reflection and action. 

The event is delivered by Plymouth Social Enterprise Network in partnership with Plymouth University's Futures Entrepreneurship Centre and Plymouth City Council.

Free admission but booking is required. 

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About Jess Smith (extract from Plymouth Social Enterprise Network profile page)

With more than ten years’ experience in communicating for social good, Jessica Smith has a passion for helping charities and social causes to explain themselves. She has been at the helm of Poached Creative, a social enterprise communications agency, for the past five years where she has worked on campaigns for Social Enterprise UK, communications for Plan UK and marketing for social enterprises such as Clarity and Iridescent Ideas. Before this she worked as Editor at the NHS Confederation and Managing Editor at Shelter. Beginning her career as a journalist in Australia, she appreciates deadlines, web technology and the value of a good story.

About Future Business

Each Future Business event features a story from a nationally renowned social entrepreneur followed by discussion about social enterprise in Plymouth. Future Business is part of a wider programme of Social Enterprise City events put on by Plymouth Social Enterprise Network, Plymouth City Council and Plymouth University.

Future Business

Room 203, Futures Entrepreneurship Centre, Mast House, Shepherd's Wharf, 24 Sutton Road, Plymouth PL4 0HJ

Event photography and video
Please be aware that some of the University of Plymouth's public events may be attended by University photographers and videographers, for capturing content to be used in University online and offline marketing and promotional materials, for example webpages, brochures or leaflets. If for whatever reason, you or a member of your group, do not wish to be photographed, please make yourself known to staff working at the event on arrival or to the photographer.