Profiles
Dr Xiazhao Chen
Lecturer in Tourism and Events Management
Plymouth Business School (Faculty of Arts, Humanities and Business)
Biography
Biography
Lecturer in Tourism and Events Management
Qualifications
- PhD in Tourism and Hospitality Management at University of Plymouth, project title: Location Strategies of Multinational Hotel Groups in China: An Application of Game Theory (2017-2022)
- Master of Science in Global Economy at University of Glasgow (2015-2016)
- Bachelor of Management in Tourism Management at Shanxi University of Finance and Economics (2010-2014)
Teaching
Teaching
Teaching interests
- Tourism Experience
- Event Strategies, Planning and Design
- Strategic Management
- International Marketing
- Digital Marketing
- Consumer Behaviour
- Trends and Revenue Management in Hospitality
Research
Research
Research interests
- Strategic Decision-Making Process
- Game Theory
- Tourist Experience
- Tourists Satisfaction
- Locational Strategies
- Tourism Technology
Publications
Publications
Conference Papers
- Chen, X., 2019. A brief review of the current Chinese hotel industry. International Student Conference in Tourism Research, 13-14 May, Innsbruck, Austria.
- Chen, X., 2018. The definition of multinational hotel groups. International Student Conference in Tourism Research, 14-15 May, IMC University of Applied Sciences Krems, Austria.
- Chen, X., 2018. The Nature and Definition of Multinational Hotel Groups. University of Plymouth Faculty of Business 13th Annual Doctoral Conference, 25-26 June, Plymouth, UK.